Lunge-free TV tonight!
Guest post by Interstate Batteries Chaplain Henry Rogers.
Tonight is the night that Secrets of the Mountain airs on NBC. This family-friendly movie will not require you to lunge for the remote with the kids in the room. It’s great for the whole family! Wal-Mart and Procter and Gamble joined forces to air Secrets of the Mountain as a family friendly alternative to risqué TV.
The two advertising heavyweights have teamed up on the two-hour "Secrets of the Mountain," to be broadcast at 8/7c. The movie, which focuses on a single mother who brings her family to a mountainside cabin, highlights values—such as generosity, honesty and togetherness—that Wal-Mart and P&G executives say are in short supply on television.
The movie is part of a broader effort by the retailer dubbed "Wal-Mart’s Family Moments" to foster more such entertainment, including a film project in coming weeks. P&G, too, says it hopes to continue producing made-for-TV movies.
Executives at both Wal-Mart and P&G say that just 23% of American parents are satisfied with the amount of family programming, citing research from the Association of National Advertisers. In a 2009 poll of 2,400 consumers, the trade group also found that ads were less effective when they appeared on shows containing gratuitous sex, violence or drug abuse.
So grab the family and a bag of popcorn and enjoy a movie that you will all enjoy!
Posted in Chaplain's Area