America’s No. 1 Replacement Battery Brand is Now in Guatemala
DALLAS – Interstate Batteries has long been recognized in America for being the No. 1 automotive replacement battery. The Dallas-based battery company is taking its expertise in technology and distribution to Guatemala with the opening of an Interstate Batteries distributorship in the country. Interstate is partnering with Guatemalan lubricants and auto parts distributor VISCOSA to market the Interstate brand.
“Our new partnership in Guatemala is another exciting step as we watch the Interstate value proposition of delivering dependable service take hold internationally,” said Interstate Batteries Vice President of International Distributor Development Jon Savage. “Interstate’s distributor development team has put in place a system where battery dealers in Guatemala are being provided fresh Interstate-branded products.”
Interstate Batteries personnel have been busy the past months setting up the distributorship infrastructure and marketing elements.
“We are pleased to bring the Interstate Batteries brand to Guatemala,” said VISCOSA Marketing Manager Rene Cotto Strems. “Interstate products are manufactured to superior standards and the company’s unique system of dependable service guarantees batteries remain fresh on the shelf. That is important to consumers in America and here in Guatemala.”
With the company launch in Guatemala, Interstate Batteries currently has distributorship presence in several international locations, including Australia, Canada, Colombia, Dominican Republic, Guyana, Panama and Puerto Rico.
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