Interstate Batteries to Power Tournament of Roses Parade
Interstate Batteries® is helping ring in the new year at the 124th Tournament of Roses Parade presented by Honda in Pasadena, Calif. Thousands of viewers along the parade route and a national television audience will see Interstate’s Outrageously Dependable® power on display in the many moving parts aboard the floats designed by Phoenix Decorating Company. Themed “Oh the Places You’ll Go,” the parade begins at 8 a.m. (PST), on Tuesday, Jan. 1, 2013.
“We’re honored to be part of the great tradition of the Tournament of Roses Parade,” said Michael Tapp, Interstate All Battery Center Vice President. “Thanks to franchisee Carter Hansen at Interstate All Battery Center of San Gabriel and his ‘Outrageously Dependable’ team, we’re delivering 20 Interstate Workaholic 31-ECL batteries to provide the power these floats need to operate along the parade route.”
Interstate Batteries is partnering with the leader in parade float development, construction, decoration, and presentation. Located in Pasadena, Phoenix Decorating Company is busy putting the final touches on 20 floats for this year’s parade. Just how much battery power is Interstate supplying for these floats? Well, you could:
- Light up 20 different rooms at New York’s Waldorf Astoria hotel for 20 hours.
- Run a 1,500 watt heater for 15 hours
- Operate 365 popcorn machines (1,200 watts each) and produce more than 365 gallons of popcorn to supply a large theater for an evening box office smash.
Phoenix is the only parade float builder with permanent locations in Pasadena. All float construction and decoration takes place at its two facilities, each situated within minutes of the parade route and Tournament of Roses headquarters.
“We look forward to Interstate Batteries joining this 124-year tradition,” Phoenix Decorating Company President and CEO Chris Lofthouse said. “Powering our 20 floats in this world class event, we thank Interstate Batteries for their always reliable contribution to such an important aspect to the success of our New Year’s celebration.”
Much like the incredible bird of mythology, Phoenix Decorating Company is dedicated to rebirth on an annual basis. By creating Tournament of Rose Parade floats adorned with brilliant floral plumage, Phoenix and each of its clients is able to play a major role as a global audience participates in the birth of a new year – celebrating the dawning of a regenerated world.