Interstate Batteries Fundraising Makes Splash With SkillsUSA
Interstate Batteries Fundraising Director Leslie Lawrence knew a partnership with SkillsUSA could have a big impact on thousands of students. She didn’t realize the bigger impact the organization would have on Interstate.
The fundraising team attended the SkillsUSA National Leadership and Skills Conference in Kansas City in late June. SkillsUSA is a national nonprofit organization serving high school and college students who are preparing for careers in trade, technical and skilled service occupations. It was formerly known as VICA (Vocational Industrial Clubs of America).
“I’ve never been this excited coming back from a trade show before,” Leslie said.
Interstate became involved with SkillsUSA thanks in large part to Teri Glover, Director of National Accounts. Teri made official introductions to the executive director of SkillsUSA and to Dave Camden, a former vice president at Toyota who is a member of the SkillsUSA board.
Interstate (with a lot of help from Sponsorships Manager Charlie Brim) coordinated with Toyota Racing to have Kyle Busch and his Kyle Busch Motorsports team sign autographs at Interstate’s exhibit area outside the convention center. That autograph session, along with the No.18 Interstate Batteries show car, attracted about 4,000 people over the course of the conference.
Additionally, SkillsUSA announced the fundraising partnership several times throughout the event to the conference’s estimated 15,000 attendees.
“We’ve only been involved with SkillsUSA for six months, and they’re promoting us already,” Leslie said.
Although that was great exposure for the brand, the real impact came from the competition floor, said Fundraising Inside Sales and Marketing Representative Jason Yoo.
“I was amazed by the scope of the competition,” Jason said. Students competed in categories such as cooking, cosmetology and mechanical engineering. “Their professionalism was remarkable.”
Leslie said the partnership between Interstate Batteries and SkillsUSA could easily expand beyond fundraising.
“There’s such an opportunity for our entire enterprise to get involved with SkillsUSA,” she said. “These students are hard workers and future leaders. There’s so much potential for us.”
For a slideshow of the SkillsUSA event, visit Interstate Batteries Fundraising’s Facebook page.